School me on search engines - Great Lakes 4x4. The largest offroad forum in the Midwest

Go Back   Great Lakes 4x4. The largest offroad forum in the Midwest > General 4x4 Stuff > The Pub
GL4x4 Live! GL4x4 Casino

The Pub A friendly forum where everybody is nice, and will answer any questions you have about life.

greatlakes4x4.com is the premier Great Lakes 4x4 Forum on the internet. Registered Users do not see the above ads.
Search
Reply
 
Thread Tools Search this Thread
Old March 1st, 2007, 07:22 PM   #1
GreaseMonkey
Pew pew!
 
GreaseMonkey's Avatar
 
Join Date: 11-05-05
Location: Madison Heights, MI
Posts: 18,043
iTrader: (22)
Mentioned: 3 Post(s)
Default School me on search engines

How do they work, and how do I get them to pull up a page I built?

I added several meta tags in the index.htm file, but nothing will pull it up.

The site is www.easyhandlingcompany.com

It is a frames page, so would that be causing the issue? I was thinking I might need to put the meta tags on every page.
__________________
GreaseMonkey is offline   Reply With Quote
Sponsored Links
Advertisement
 
Old March 1st, 2007, 07:49 PM   #2
mabeaton
Newbie
 
Join Date: 03-04-06
Location: Grosse Pointe Woods
Posts: 14
iTrader: (0)
Mentioned: 0 Post(s)
Default Search Engine Optimization (SEO) and Pay Per Click (PPC)

Hi,

The topic of search engine optimization and pay-per-click is very broad and would difficult to teach you in a short amount of time. Here's what I know based upon my job as Interactive Strategist for a company that works with Fortune 500 firms (I'll give you resource leads that may work with smaller or mid-sized firms locally at the end).

Search Engine Optimization involves more than just meta-tags.

My assumption is that you want your site to be found by the major search engine using organic search (as opposed to sponsored pay-per-click ads). What you really are looking for is "getting on page 1." You must do the following and monitor over many months and optimize (e.g. perform A/B testing comparing one word, or phrase, or copy against another).

1. Select targeted key words and phrases (probably no more than 40).
2. Create Meta-Tags within the HTML of every page that produce relevant descriptions and keyword search terms of the content on your page.
3. Create search friendly folder and file terms that can by found by Search Engine Spiders.
4. Submit your site map to Yahoo and E-Bay as an XML file. Thus, will know where to search and what to search in your site.
5. Implement Header Tags on Each Page (pertaining to describe each page with a good description in sentence form).
6. All pictures and graphics should include Image Alt Tags to provide a description for each picture. This helps search engines find your pictures and provides yet another potential link into your site.
7. All of this, to succeed and get to Page 1, requires a bit of an ongoing effort. You can expect to make progress over time. . . just don't expect to be on Page 1 with out an ongoing effort.

Locally, in Ann Arbor, the folks at http://www.purevisibility.com/ could potentially help your firm out if you are looking to hire someone.

Good luck. Feel free to PM me if you want more information.
mabeaton is offline   Reply With Quote
Reply
Great Lakes 4x4. The largest offroad forum in the Midwest > General 4x4 Stuff > The Pub

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


All times are GMT -5. The time now is 05:08 PM.


Powered by: vBulletin, Copyright 2000 - 2012, Jelsoft Enterprises Ltd.
User Alert System provided by Advanced User Tagging (Lite) - vBulletin Mods & Addons Copyright © 2014 DragonByte Technologies Ltd. Runs best on HiVelocity Hosting.
Page generated in 0.11202 seconds with 26 queries