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Old February 18th, 2012, 10:41 AM   #21
Jimmysjeep
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Originally Posted by whiterhino View Post
1) a product or service that is needed
2) the ability to sell it/ bring it to market
3) customer service/ the ability to stand behind your product
4) the ability to sell your product or service at a profit

All of these are equally important. Without every one of them, your business will eventually fail.

I have run 2 businesses in the last 22 years. This is spot on but, I would switch 3 and 4 in order of importance.

All of these are important to a business, but a business will fail faster without profitability than with poor customer service.


I have bought products and services from companies for long periods of time because the product/services provider were fantastic but, the guy on the phone was a douche. After a long period of time you do get frustrated with poor customer service and eventually move on to someone else.

If you are selling something very much in demand your customer pool will be very large and it will take you a long time to piss through it. If you sell something that you don't make money at, your business is a fail from product part #1.
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Old February 18th, 2012, 11:18 AM   #22
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i believe two very important factors without a doubt would be 1. Integrity and 2. Honesty
Without those in time your business wil fail.
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Old February 18th, 2012, 02:19 PM   #23
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The more I think about it both are equally as important, case and point ballistic fab

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Old February 18th, 2012, 02:24 PM   #24
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The number one most important thing is customers. Without them, everything else doesn't matter.

It still amazes me how many business classes fail to talk about the customer. Read both of Bob Lutz's books. He talks about this quite a bit in both.
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Old February 18th, 2012, 04:08 PM   #25
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I think the concept that there is one thing that is most important is flawed to start with.

The fact that we have to bring up honesty and integrity is sad but a fact.

The White Wise One made some valid points that hold very true.

I also did not see an absloute wrong responce.

Operating a business is a complex issue that needs many resources in order to be able to succeed long term and it takes LEADERSHIP to bring that package all together weather it is a one person small business or a large corperation.
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Old February 18th, 2012, 04:17 PM   #26
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Originally Posted by aber61 View Post
i believe two very important factors without a doubt would be 1. Integrity and 2. Honesty
Without those in time your business wil fail.
X2.

I think deceiving people into buying something is shady. Your product shouldn't need to be lied about to sell. You should know your customer and what they will expect out of your Business.

Customer service should be part of your product, not a separate division or aspect of your business.

I also think the best testament to a good leader is the ability for the company to function with out them. JMO.
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Old February 18th, 2012, 04:30 PM   #27
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So if i was selling a box of shit and came up to you in a suit and tie, showed you how this box of shit could impact your life in an increased way, you would buy it?
That would be called "marketing".

When I got my marketing degree I told the professors it was all about convincing people to buy products or services that they don't need, don't want and/or cannot afford.

It's the American Way.

Presentation is key.

First of all, though. You need a business plan. Without one, you'll go nowhere.

My husband was a small business owner for 15 years and walked away from the whole thing this past summer. His partner had decided that he needed more money so he stopped working for himself and got a job at Chrysler instead. Now, the more Chrysler pays him, the more his wife spends. He's getting calls from their old customers (we were in robotics) because the local auto industry is waking up the small shops again. He calls my husband asking if he'd do some work on the side. Steve's working 12-14 hour days for another company now and actually getting paid for time worked. As a business owner, you don't get that luxury until the bills are paid. Bills are only paid if the customers pay.

So, after Steve (my husband) had enough of trying to keep the company going on his own and having his partner, Dan, get half of the profits while working at Chrysler - he walked. A friend took over and ran it into the ground within a month.

Now, Dan has a 15,000 sq. ft. building full of industrial crap that no one wants and he can't sell. Sad that he'd make more taking to the scrap yard.

I have an online business but am not getting rich. That's not my intention. It's just something I want to do to keep my hobby going. I make a sale, I buy more yarn.
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Old February 18th, 2012, 04:31 PM   #28
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The number one most important thing is customers. Without them, everything else doesn't matter.

It still amazes me how many business classes fail to talk about the customer. Read both of Bob Lutz's books. He talks about this quite a bit in both.
So did Henry Ford in his odd way.
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Old February 18th, 2012, 05:47 PM   #29
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Cash Flow. with out $$ nothing else matters
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Old February 18th, 2012, 06:07 PM   #30
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I think this is a very broad question.....almost to broad. There are different variables with all types of business (small or big business, are your sales one time deals or reoccuring service, contracted work, city service, retail, commercial, agricultural ext). I feel depending on you specific business, business plan and current status of the company the answer to your question will change.
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Old February 18th, 2012, 06:11 PM   #31
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After reading further Ironmans response lines up with mine.
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