I bought my 99 Wrangler used, it already had a 3in BDS lift, Garvin Wilderness rack, 2 sets of rims and tires and all the stock parts.
First set of mods: Arb Bull bumper, Fake beadlocks w/ the ring painted white, Hella Rallye 4000 HIDs, Pioneer AVIC-N1 navigation system. York/Kilby OBA.
Second round of mods: Rubicon Express 4.5 Superflex lift kit, black hinges, black grill cover, Off Road Only Lightdots, Ipod, Cobra CB..
Future plans: Warn 9.5si MOSFET winch, w/ ORO Synthetic Line, BFG Mud Terrians 35's, 4.56 gears(or 33's with 4.10 gears) ARB locker installed in the rear 44, an Aussie Locker installed in the front. Off Road Onlys Swayloc and U-turn, Rokmen Cornor Guards, and Walker Evan Beadlocks.