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Old November 12th, 2012, 07:58 AM   #1
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Default Suzuki getting out

Doing what they need to do to survive and such.


http://editorial.autos.msn.com/blogs...cid=autos_3693

Suzuki is pulling out of the U.S. market and declaring bankruptcy for its American automotive division, the company said Monday evening.

The announcement comes with little surprise, as the fledgling Japanese automaker has taken significant staff cuts, forced buyouts on its dealerships, and struggled to sell barely 2,000 cars a month within the past year.

"Following a thorough review of our current position and future opportunities in the U.S. automotive market, we have made the difficult but necessary decision to wind down and discontinue new automobile sales in the continental U.S.," said Takashi Iwatsuki, chairman of American Suzuki Motor Co., in a letter on the company's website.

All new-car warranties will be honored, and Suzuki will continue to supply new parts for the next several years, the company said. While some of the 220 remaining Suzuki car dealerships may be kept open for parts and service, it's likely most will be liquidated. However, the company said it would continue to sell its full line of motorcycles, ATVs and marine engines and fulfill orders from those dealerships. Suzuki did not give an ultimatum on when it would stop selling or importing cars.

The company, which reported combined net losses of $94.7 million in both its 2011 and 2012 fiscal years, has an outstanding debt of $346 million. Facing a strong yen and lacking any North American production plants -- unlike nearly all of its Japanese and Korean competitors -- Suzuki had found it difficult to be profitable at such small volumes, citing problems with currency exchange rates and a U.S. lineup limited to "primarily small cars."

Aside from its newest Kizashi midsize sedan, most of Suzuki's four-model lineup has been criticized for being stale and largely uncompetitive. Months earlier, Suzuki had said it would introduce a refreshed SX4 sedan and hatchback, plus an updated Grand Vitara, this fall. However, as of August, no new model introductions were planned until at least 2015, and the company never imported the latest Swift model sold in Mexico and Europe. Suzuki's operations in Mexico and Canada remain unaffected.

Since 2005, the number of Suzuki dealerships has dropped steadily each year, either through buyouts or extraordinarily low sales. As of April, more than half of the remaining dealerships sold five or fewer cars per month, according to Automotive News. Annual sales declined 74 percent from 2007 to 2011; Suzuki sold just under 27,000 cars last year and just under 22,000 cars through October 2012.

While the company had a rocky start after settling into California in 1985 -- triggered by Consumer Reports publishing photos of a Suzuki Samurai tipping over in a handling test in 1988 -- Suzuki was never a large U.S. player. Many American buyers lapped up the Suzuki Sidekick in the 1990s, when it was one of the few compact SUVs on the market. The company's best years came in 2006 and 2007, when it sold more than 100,000 cars, although the company fell short of a 2003 goal to hit 200,000 annual sales, according to Automotive News.

Elsewhere in the world, Suzuki cars sell in far greater numbers, particularly in India, which accounted for 40 percent of its 2.49 million annual sales last year, according to Bloomberg. Suzuki is planning to build a sixth plant in India next year.
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Old November 12th, 2012, 08:04 AM   #2
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Beyond the Samurai I couldn't even have told you I knew Suzuki even sold cars here in the past 30 years...
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Old November 12th, 2012, 08:14 AM   #3
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Beyond the Samurai I couldn't even have told you I knew Suzuki even sold cars here in the past 30 years...
There are "Grand Vitara" all over up here.
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Old November 12th, 2012, 08:37 AM   #4
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I saw a Suzuki Esteem the other day.

It had low self esteem.
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Old November 12th, 2012, 07:25 PM   #5
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Suzuki should have stuck to what it does best to begin with. powersports and motorcycles. They build a decent small engine, but can't build a car worth a shit.
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Old November 12th, 2012, 07:59 PM   #6
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Suzuki should have stuck to what it does best to begin with. powersports and motorcycles. They build a decent small engine, but can't build a car worth a shit.
Many Sidekick/Tracker owner will argue that. Tracker was the only car my wife couldn't kill. She did kill the Benz she replaced it with though.
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Old November 12th, 2012, 08:13 PM   #7
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Are you trying to put scottie in depression??
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Old November 12th, 2012, 08:20 PM   #8
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I should have kept my Swift GT. It was a cool car.
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Old November 12th, 2012, 08:56 PM   #9
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Suzuki should have stuck to what it does best to begin with. powersports and motorcycles. They build a decent small engine, but can't build a car worth a shit.
Actually you are part correct. Suzuki was/is known for building simple, rugged easy to repair vehicles. But since the turn of the century their US cars have been slow to market, name ruined by GM/Daewoo shit cars, poor management.

It's really bad, and being the stubborn old man that i am, i still keep going back to a tarnished image that consumers report gave them.
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Old November 12th, 2012, 08:59 PM   #10
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Are you trying to put scottie in depression??
I've cut myself numerous times, even though the writing has been on the wall since about 2007.
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Old November 14th, 2012, 09:31 PM   #11
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Actually you are part correct. Suzuki was/is known for building simple, rugged easy to repair vehicles. But since the turn of the century their US cars have been slow to market, name ruined by GM/Daewoo shit cars, poor management.

It's really bad, and being the stubborn old man that i am, i still keep going back to a tarnished image that consumers report gave them.
Theres no market here for simple rugged easy to repair vehicles
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