Walmart announced that, sometime in 2008, it will
begin offering customers a new discount item...
Wal-Mart's own brand of wine.
The world's largest retail chain is rumored to be teaming up with
Ernest & Julio Gallo Winery of California to produce the spirits at
an affordable price - in the $2 to $5 range.
Wine connoisseurs may not be inclined to put a bottle of Wal-Mart
brand into their shopping carts, but "there is a market for
inexpensive wine," said Kathy Micken, Professor of Marketing at
University of Arkansas, Bentonville.
"However, branding will be very important."
Customer surveys were conducted to determine the most attr active
name for the Wal-Mart wine brand.
The top surveyed names in order of popularity
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either
white meat (Possum) or red meat (Squirrel).