Can the same techniques used to sell corn flakes, ketchup and power drills be used to sell the Iraq policy to the public and extend the U.S. occupation long into the future? The Bush administration and the pentagon think so.
Madison Avenue To The Rescue
As more Americans called for an end to the U.S. occupation, the Pentagon secretly ordered a report on ways to extend it long long into the future with the help of “Madison Avenue” marketing techniques–the same techniques used to sell breakfast cereal and hardware products to the American public.
Now available for the public to read, (Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation, PDF File 1.37 MB), the report was prepared by the Rand Corporation and cost the American taxpayer $400,000 dollars.
Now it just needs a really good catch phrase...