The whole problem is the same thing that occurs with EVERY problem in society these days. Its the "not me" mentality. People bitch and moan about texting while driving, or speeding, or tailgating, or drunk driving, or obesity, etc; and all the while, they typically do those same things that they complain about others doing because "I'm still a good driver".
Nope... This is America. Its not OUR responsibility to fix our problems. Its the car or phone makers problem.