The new JK's are more of minivans than Jeeps. They are nice, but some owners are dumb.
To each their own, some people do not know how to change a tire! They probably cant switch their top either! They work for their $$, they can do what they want with it.
The % of people that buy jeeps and actually use them for what they are built for is rapidly shrinking, and I doubt it will ever go back up again.