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Old February 25th, 2013, 10:10 AM   #32
GreaseMonkey
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Quote:
Originally Posted by BlooMule View Post
Over at Allpar, I tried to make the same point in a 'Death of Jeep' thread about Fiat diluting the brand and almost got banninated because I said 'as long as there is Wrangler, Jeep will survive'
I agree and disagree. The brand can't be diluted too much.

Make vehicles in a niche, and be good at it. All Subarus have their awesome AWD system, and they haven't started scrapping it at the aims of higher fuel economy to be competitive.

That's where I think Jeep needs to be. There's no reason a unibody RWD Jeep can't play in the small SUV/CUV segment and be competitive doing so. Not every Jeep vehicle needs to be a Wrangler, but they damn well shouldn't be like a Patriot or Compass.

Sad that now, Libertys aren't as gay as they once were.
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