Originally Posted by BlooMule
Over at Allpar, I tried to make the same point in a 'Death of Jeep' thread about Fiat diluting the brand and almost got banninated because I said 'as long as there is Wrangler, Jeep will survive'
I agree and disagree. The brand can't be diluted too much.
Make vehicles in a niche, and be good at it. All Subarus have their awesome AWD system, and they haven't started scrapping it at the aims of higher fuel economy to be competitive.
That's where I think Jeep needs to be. There's no reason a unibody RWD Jeep can't play in the small SUV/CUV segment and be competitive doing so. Not every Jeep vehicle needs to be a Wrangler, but they damn well shouldn't be like a Patriot or Compass.
Sad that now, Libertys aren't as gay as they once were.