Target Sports in Royal Oak does still, in fact, rent guns.
If you read the article a little more closely you will see:
"Target Sports is taking steps to prevent suicides at its gun range by no longer renting firearms to individuals"
"The chief said he recommended Target Sports employees accompany people who come in alone to rent a gun to the range and stay with them.
“They’re taking it a step further and decided they won’t rent to someone who comes in by their self if they don’t know them,” O’Donohue said, adding Target has some “regulars” who wouldn’t be affected by the new policy.
The business also will keep a list of people whose gun rental requests were declined. They will be turned down in the future, too."
Beyond the article, there are also signs behind the counter saying they will not rent to individuals.
If you are a regular or come in there with a group of 2 or more, they will rent to you just as they did before.
BTW, this is not hearsay, I saw it for myself when I was there last weekend.