one of my best freinds opened a Quizno's 5 years ago, after the 1st year, Head Office wanted him to open a second location in town. he couldn't afford to loose buiss, to another franchise-ee, so he invested another 50,000 into
2nd location. After it was up and running, Head office dropped a bomb on him by lowering the price of a sub to $5.00 to compete with Subway.
He lost it all, closed both his locations, and had nothing to show for his investment of $100,000
just like subs, do you know how many $5.00 pizza you need to make, to make a profit ?