i like Belle Tire
they price match [i actually had one BT store beat another BT store price by $50 on my TJ goodyear's].
after the sale service is key to me.
they include life time tire alignment analysis [but you still pay for any needed alignment]
lifetime free tire rotation.
they have fixed slow rim leaks for us for free. yada yada
buying tires online does not get you this unless you can have them delivered/installed locally.