They company that sold 110 octane race fuel was a Knoll Brothers 76. One day we went into get some more fuel before my friends race and I had a cut off tshirt on. The owner saw my tattoo on my arm and about flipped! He was so excited that he decide to sponser my friend for the summer. He gave us some much free garb it was HILARIOUS! This was about 2 years after I got the tattoo and I had to go back and find all my friends to hand out the stickers, attena balls, thirst and crap :) It was awesome.
We handed out stickers and stuff at the races and his ski was all digged out in 76 stuff. We always joked that I was going ot be part of some global advertisement for 76 and it would come back and be awesome once again.